The CONCORDE Rebrand

The Concorde was the first supersonic passenger-carrying commercial airplane. Built jointly by aircraft manufacturers in Great Britain and France. Due to issues regarding safety and cost the venture was retired in 2003. With new companies looking to revive supersonic transportation this project was aimed at reenvisioning the OG.

N.A.P.S. (National Agency for Proactive Sleeping)

A socially driven health initiative, The National Agency for Proactive Sleep (NAPS) aims to provide a framework to create healthy relationships with rest, in spite of growing societal problems. Focused through a lens of education and empowerment, N.A.P.S.'s brand messaging and design is bold and friendly, challenging the dominant consumerist mindset to cultivate an environment of collective healing.

Hypergraffia (The Midnight Disease)

This project is an editorial exploration of the intersection between Hypergraphia, a behavioral condition characterized by an intense desire to write or draw, and graffiti. The aim is to delve into the compelling world where these two forms of expression collide, examining the ways in which the uncontrollable urge to create manifests in vibrant, public art. Through a series of visually engaging layouts, this project captures the raw energy and unfiltered creativity that emerge when Hypergraphia influences graffiti art. The exploration highlights both the artistic value and the personal narratives behind these spontaneous creations, offering a unique perspective on how intense compulsion can drive artistic innovation.

Love of the Game

These are self initiated projects to showcase my love of the game of basketball.

Entropy Posters

The opportunity to visualize the essence of entropy through the use of typographby and graphical elements. The exercise supported the exploration of new Adobe Illustrator techniques for 3D capabilities. These posters have been accepted into
the AIGA 100 Show 2023.

Large Format Projects

From eye-catching vehicle wraps to impactful convention displays, I specialize in delivering large format projects that leave a lasting impression. My expertise includes designing custom storefront graphics, elevating office spaces with unique decor, and creating bold branding solutions for various environments. I oversee the professional execution of each project, ensuring precision and attention to detail at every step. Using high-quality materials like frosted vinyl, acrylic, PVC, and 3M adhesive-backed vinyl, I ensure that each project is durable, professional, and tailored to your specific needs. Whether it's for branding, marketing, or aesthetic enhancement, my large format designs are crafted to transform spaces and experiences.

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BJ Iturrieta

CONCORDE
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©2024